I’m a multi-awarded creative director and photographer with a career that’s taken me across four continents, countless cities, and some of the world’s most iconic brands.

From leading global agency teams to building my own shop in South Africa, my path has always followed one instinct: tell the story well.

Over the years, I’ve helped shape narratives for names like Guinness, Mercedes-Benz, Coca-Cola, and Sony — bringing clarity, emotion, and originality to every frame and idea. My campaigns have picked up over 100 international awards, from Cannes Lions to D&AD to Clio, and helped steer Saatchi KL into the Gunn Report’s Top 50 agencies worldwide.

I’ve been ranked twice in the Gunn Report’s global Top 10 and currently hold the title of Malaysia’s #1 Creative Director (Campaign Brief Asia). I’ve also served as a juror for Cannes, Clio, Adfest, and chaired the South African Loerie Awards.

Now, I split my time between directing brands and capturing still moments through photography — quiet, cinematic images that aim to hold something real.

Whatever the medium, the mission stays the same: find the feeling beneath the surface, and bring it forward.